"It's the exact same old tissue, honey, it doesn't make a distinction, ok? It's still going to work the very same method", my exasperated partner hissed into my ear as I grabbed containers after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't think I in fact wrote 'designer tissue'. So, yes, for a graphic designer and author who understands all about the sort of effort one puts into product packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with great copy and fab color combination'. Hey, I am still a consumer, bear in mind that. I am entitled to succumb to great packaging, I have a prevailing right to be human.
However they are so quite ... the packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'female on the go' product packaging, and after that they have the 'kids' product packaging. I got 4 of each design plans and made a run for the counter with them with my shouting kids and exasperated other half running after me in sluggish motion. It was certainly a 'die-hard' moment. You know, when the hero is fleing from a lot of wild bad males with gatling gun, and they're contending your feet or something ... and there's an explosion behind you ... and everything happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I liked the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'must keep for referral' clear folder. I don't keep a lot of things in there due to the fact that I am quite selective about the designs that I like, but these product packaging designs made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to tell you, as a graphic designer and consumer. The more effort you put into creating your product packaging, more consumers will stop and take a look at your product packaging or what's inside the here product packaging. Now, does it make sense for me to say now that when they take and stop notice of your product packaging, your chance of getting them to purchase your product boosts? Precisely.
You see, the function of product packaging is to get the customer's plastic packaging sutli attention. And without an electrifying product packaging, customers are going to walk past the stacks and heaps of other competitor products ... and yours ... without even knowing you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great packaging. You've won the very first round once they stop and take a look.
Consider it!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'lady on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I liked the packaging creates so much, after using up all the tissues in the boxes, I would cut out the designs and place it into my 'needs to keep for referral' clear folder. I don't keep a lot of stuff in there because I am quite selective about the styles that I like, but these packaging designs made the cut. The more effort you put into designing your packaging, more consumers will take an appearance and stop at your product packaging or what's inside the produce packaging companies.